Wois: World of Impactful Speakers: Wois is a software company dedicated to amplifying everyday voices and connecting like-minded people on it’s platform that’s available on iOS, Android and web. wois.io

As head of content, I was instrumental in shaping and driving the platform’s content strategy. I spearheaded the creation of all content within the mobile app, meticulously crafting engaging user flows and structuring components to enhance user interaction and enable content creation. My role encompassed extensive UX and UI copywriting, ensuring a seamless and intuitive user experience on both mobile and desktop versions.

In addition to my responsibilities within the app, I was also at the forefront of establishing and maintaining Wois’s brand identity. This includes overseeing content marketing and production across social media platforms. I conceptualized and managed the "Woises on the Street" series, where I engaged with people through street interviews, producing short videos for Instagram, TikTok, and YouTube Shorts.

As Editor-in-Chief for all marketing and product launch initiatives, I wore multiple hats to ensure a cohesive brand identity and that Wois stands out in a competitive market.